Hi, I'm Thang!

el-live Productions is the largest International live band company in Southeast Asia. They’re the leading provider of musical entertainment in 5-star venues in Asia and the Middle East. They select the best artists in the world, create unique artistic concepts that are fitting of their venues, and bring the artists together. They train, rehearse, and help develop them then release them to delight the world. I worked here as an Online Marketing Manager taking care of Social Media, Website SEO, Youtube Marketing and Design material management.

This is a franchising company from Forbes World Wide. I worked here in an effort to increase the number of subscribers of Forbes Vietnam Magazine. Though this was only a short time working here, i’ve learnt that evolving to a new form of digital publishment called “e-magazine” is a must of paper magazine to survive through the storm of digital communication.

I worked here from the very first day of the establishment of this ad network system as a Media Management Executive. My mission is to develop categorized media channels as well as to buy ad placements on high-traffic websites. We sell these ad placements to advertisers through eClick’s ad network. Negotiating with publishers (website owners) to get ad placements with competitive prices is the big part of this game.

I worked here after an offer from the Digital Marketing Manager of this company at that time. My job scope here was quite clear:

• Setting up, monitoring and reporting Google Adwords and Facebook Ad Campaigns.

• Banner booking.

• Social Media: Setting up Fan Page Dienmay.com and conducting Facebook Contests through fan page.

• Email Marketing

• Analyzing and reporting Google Analytics statistics of Thegioididong.com and Dienmay.com.

These are the basic works which any online marketer needs to know and I was blessed to have a chance to work and learn from this company.

This was the first time i got used to ad network system. Before working for this company, I had done lots of research about ad network system in other countries and realized that this was the next trend of media in Vietnam. This company gave me a chance to work as a part of a newly established ad network.

My work here was to develop media channels as well as buy floating popup placements on high-traffic websites. These placements will be sold to advertisers through Ambient’s ad network. Negotiating with publisher (website owners) to buy ad placements with competitive prices was quite challenging at this time. I also had chances to work with big publishers in Vietnam like Zing.vn, Thanhnien.com.vn, Vietbao.vn, bongdaso.com, vietgiaitri.com….etc. Finally, we were blessed and got quite a good achievement. We leveraged Ambient to the leading ad network in Vietnam within 1 year.

At that time, management trainee is quite a popular job. I passed the management trainee test by this Singaporian company and got a slot to work here. My main job was to do market research and work with local authorities and real estate developers to expand KinderWorld’s Campus network. I was promoted up to “Business Development Executive” at the end of the management trainee time. This company gave me a great internship experience.

Freelancing Youtuber 

At this time, e-commerce is totally new in Vietnam. I wanted to know exactly how e-commerce can actually leverage the retail business. So i built my own website named DocRe.net to sell computer and fashion accessories. I enjoyed doing SEO for the website, content marketing for all the products, conducting Google Adwords and Facebook Ad campaigns, promoting products on other e-commerce listing channels: Vatgia.com, 123mua.com.vn, 5giay.vn… I also managed product consulting, orders and even delivery. I was a “superman” at that time. This chapter of my life gave me a real experience of “running an e-commerce company with one man”.

I was eager to learn about online marketing but didn’t know how to start. Reading on Google was not enough. I decided to create a my own blog and experience the “real feel” of  Social Media, Facebook Marketing, Content marketing, and SEO. I shared my own experience and research about these fields. Luckily, it touched the hearts of many readers. I don’t update this blog any more but i must say this blog is the best online marketing teacher i’ve ever had.

My blog got a great achievement: mrthang.net’s Google Page Rank leveraged from 0 to 3 after 1 year. Monthly traffic reached nearly 24,000 visits, over 35,000 page views and 20,000 unique visitors.  DMOZ.org listed my site after 1.5 years.

VNG Corp is a power house in online game and digital content industry in Vietnam. Besides the main business, they also run some social media and charity project for raising the awareness of computer using in the society with the help of online gamer community. I was responsible for developing content and community building strategies for this project. It was a great experience to co-operate with this company for a while.

I joined to organize a university tour event:”How to become an excellent CEO?” with Mr Gian Tu Trung , the CEO and Chairman of Pace Vietnam Education at 5 University in Ho Chi Minh City ( The Economics University, HUFLIT university, the International University, Ton Duc Thang University and Bach Khoa University). The project manger of this project was Ms Nguyen Thuy Uyen Phuong – Marketing Manager of the Pace Education and now the founder of Tomato out-door school for children.

Innoviet Traveling company gave me a chance to work as a part-time sale staff here while i was a student. My job was to sell inbound tours for foreign tourists. This was a great job to practice English, communication and selling skills. Innoviet is now a great company too in traveling industry in Vietnam. You can learn more about them at innoviet.com. I am grateful to learn a lot from the young CEO of this company – Ms Nguyen Thi Hai Ha.